to partner together to establish their own dealership in downtown Sacramento in 1955. Hubacher eventually went into business on his own which left Lasher and Niello Sr. All three would become lifelong friends and go on to establish automotive legacies in what would be their new hometown, Sacramento. It was there that he met two other young automotive enthusiasts, Wes Lasher and Elmer Hubacher. briefly worked for General Motors in San Francisco. The business was liquidated and Richard Niello Sr. took the reins of the family business shortly thereafter.Īt that time, Pierce-Arrow was out of production and Packard's days were numbered. After serving in the Navy, Richard joined his father at the Packard dealership he owned and operated in San Francisco. From there, he graduated from Northwestern University as an Ensign and served abroad on a Destroyer Escort in the 3rd Fleet in the South Pacific Theater during WWII. Vincent de Paul grammar school, Lowell High School and graduated from the University of California, Berkeley in 1943. Louis Niello's son, Richard Niello Sr., attended St. The addition of this brand also foreshadowed what would become a Niello hallmark: not looking at what's on the road, but what's coming down it. In no time, the young Packard dealership on Ellis Avenue quickly added the famed luxury line of Pierce-Arrow. For many, it was no longer about buying a car to drive but about buying a car for the experience. It was 1921 America's infinite passion for the automobile had entered a new phase.
Hard work earned him enough money to buy the dealership with a partner. He raced motorcycles, worked as a chauffeur and eventually landed a job as a mechanic at a San Francisco Packard dealership. He loved cars and anything associated with them. The son of Italian immigrants resettling in San Francisco during the 1900s, Louis Niello displayed an unusually high mechanical aptitude by age 10.
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He knew how they worked and how to fix them. The Niello Company started with a man in possession of exceptional talent.
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